About Us

Jane and Marty Russo are proud owners of U-Roast-Em and Headwaters Roasting.  They have a combined 30+ years of home and commercial roasting experience, and were customers of U-Roast-Em for 15 years before purchasing the company in 2018.  In 2019 they added Headwaters Roasting to the operation and provide fresh roast to order coffee beans.

They are the opposite of coffee snobs, and believe that everyone deserves to start (and end!) their day with a great cup of home roasted or fresh roasted coffee at a reasonable price. Their passion lies in teaching everyone the time honored, simple, and fun hobby of home roasting coffee.

They operate a lean e-commerce business model to enable them to offer the highest quality specialty grade green and roasted coffee beans and supplies at the lowest prices.


  1. Stacey says:

    I don’t even know where to start. I thought I knew what good coffee was. I went into the store thinking I was going to be purchasing ready to grind beans….nope. They were green beans, and a lot of them, and then I did not know what to do. I did not know I could roast them myself. Thank goodness Marty is SO very enthusiastic about his company that he spent time with me to explain the option and ways to do it. I felt welcome and learned so very much. It is wonderful and I now know what good coffee is and I am hooked on roasting it myself. Thank you for not once, but twice, explaining to me how to roast my own. I love it and your store. Keep up the great job and you will be seeing me again 🙂


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